Red Letter Day Conference

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Claire Crowell, Liza Graves, Jo Hunt

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Kerry Schrader and Ashlee Ammons

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S. A. Habib and Katie Dunham

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Austin Harrison, Melinda Hudgins Noblitt, Felicia Williams

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Jamie Bradley and Jamie Dunham

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Cayla Dickenson and Andie Longinotti

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Knight Stivender, Debra Fair, Jamie Dunham

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Julie Berry and Jennifer Way

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Marjorie Hawkins and Dorothy Scobey

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Courtney Seiter, Knight Stivender, Stephen Rose

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Jamie Dunham and Paula Froelich

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Emily Tucker and Courtenay Rogers

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Courtney Seiter and Katie Dunham

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Courtney Frittss and Cayla Dickenson

Nashville's Lipscomb University Ezell Center was home to the one-day Red Letter Day conference, devoted to the new narratives about marketing to women. The day focused on reaching the Lipstick Economy, the 100 million women who control 85% of all consumer purchases. Speakers at the 2016 event included: Jamie Dunham (The Lipstick Economy), Jamie Bradley (Emma), Stephen Rose (The Peach Truck) and more.