On July 19, The Nashville Food Project will hold its annual fundraising event, NOURISH, at the dining hall at Montgomery Bell Academy, bringing together Nashville’s
Local restaurant group Strategic Hospitality, which has owned and operated the 411 Broadway anchor tenant Paradise Park for 11 years, will be taking over the 42,000-square-foot building to open a new concept in 2019.
In 2006, Tower Investments purchased 411 Broadway, which had been vacant for a decade at that time. Prior to that, it was a furniture store for many years. Tower’s redevelopment of the building, located on the then less-desirable Southside of Broadway, sparked a transformation among other surrounding buildings.
Strategic Hospitality opened Paradise Park in early 2007, shortly after Tower Investments redeveloped the building. Ten years later, Tower Investments informed Benjamin and Max Goldberg, co-owners of Strategic Hospitality, that they were considering selling 411. Despite receiving numerous cash offers from out-of-town developers, Tower chose to give Strategic Hospitality an opportunity to buy the building.
“We asked them to give us 60 days,” says Benjamin Goldberg. “The Tower team was incredible to work with on this, because 60 days turned into about a year, but they knew how important it was for us to try and secure the building and keep a local presence on Broadway.”
Strategic Hospitality approached The Mathews Company, their landlord at Pinewood Social, to assist them. The Mathews Company has specialized in real estate services in Nashville for more than 75 years, and the Goldberg brothers knew their guidance and expertise would be invaluable in such a formidable undertaking.
The transaction for the building occurred in August 2017. Since then, the company has been working on finishing touches for a new concept. Strategic Hospitality will be closing down all of the current businesses in the building (including Aerial and The Big Bang Dueling Pianos) in order for it to undergo a yearlong remodel, in which the restaurant group will open one cohesive concept across all three floors and the rooftop.
To learn more about the 411 Broadway project, visit broadvarieties.com.