Vintage Jolie Boutique
A vintage boutique debuts its new storefront in historic downtown Franklin.
Written By: Anna Kate Read
Photographers: Caleb Chandler
Seeing a “for sale” sign on Main Street in Franklin was just the nudge Kim Briggs and her daughter Sierra Jacobson needed to bring their dream of co-owning a boutique to life.
After leaving her post as editor-in-chief of the online magazine The Lookbook (she’s also contributed to Nashville Lifestyles) and a stint in Washington, D.C., Sierra found herself back in her native Nashville and in need of a creative outlet that would be more conducive to a growing family. When that perfect spot on Main Street became available, the idea for Vintage Jolie’s first brick-and-mortar store was born.
The pair was already familiar with the retail fashion scene—Kim ran Vintage Jolie’s original vendor space at Franklin’s The Shop Around the Corner, and Sierra did styling in addition to her editorial work. Now, the dynamic team is thrilled to be collaborating. “We have such similar tastes and the same vision, so it worked out just perfectly,” says Sierra.
Vintage Jolie—which its owners have deemed “a collection of pretty things”—is a trove of antique treasures, home décor, fine linens, and accessories. Along with name-brand lines like Donna Salyers’ faux furs, Paddywax candles, and Olivina skin-care products, the shop carries the wares of local artisans: soaps and lip salves from Little Seed Farm in Wilson County and Blue Goose Linens from Franklin, to name a few.
“We’ve really tried to mix a lot of local vendors in with our other pieces to showcase the creativity and craftsmanship found in our community,” Sierra explains.
In addition to the actual goods, Vintage Jolie offers custom monogramming for both items found in-store and pieces from customers’ personal collections.
101 E. Main St., Franklin