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MVP's of the Music Industry

The business savvy all-stars who are propelling the Nashville music industry forward.

Written By:  Stacie Standifer, Valerie Hammond, Tricia Despres, Abby Hollingsworth & Timothy C. Davis

Photographers:  The Tennessean, Supplied & Jamie Clayton

Rob Beckham

Agent/Co-Head of William Morris Endeavor Entertainment, Nashville

Being an agent in the entertainment industry isn’t for everyone. But for two decades, Rob Beckham has been blazing trails, inking deals, and making it look effortless along the way. He says it’s a combination of hard work, insight, and an unwavering dedication to his clients—artists like Blake Shelton, Brad Paisley, Reba McEntire, and Rascal Flatts. He’s responsible for booking, touring, endorsements, sponsorships, and television and film appearances. Even after 20 years, he says he still gets chills when he hears the crowd scream as a client takes the stage.

“I love what I do and look forward to coming to work every single day,” he says. “The best experiences have been starting out with an artist and then taking them to superstar status.” That feeling of pride, accomplishment, and excitement never gets old, he adds.

One of the most important aspects of his career, he says, is mentoring others. “As an agency, we are committed to finding talent in young people and providing a platform for them to [succeed]. There are many opportunities in this competitive field, and we believe in promoting from within,” he says. He speaks to students at Belmont University who are interested in the music industry and serves on the Billboard Advisory Committee and CMA board.

Photo by Mandy Whitley Photography





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