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Belle: Beauty on Demand

Skip a trip to the salon or spa: Belle offers beauty and health services on demand.

Written By:  Anna Kate Read

Photographers:  Jen McDonald

Convenience is key with Belle, a new-to-Nashville business that brings health and beauty to you at home, at work, or wherever else you might need it. With nine major categories to choose from, Belle offers an array of services, from personal training and yoga to spray tans, blowouts, manicures, and more.

Perhaps more important than convenience, though, is Belle’s focus on its network of professionals. “Our goal is to create a virtual salon and spa that truly empowers professionals to be entrepreneurs,” Belle founder Armand Lauzon explains.


Belle automates every aspect of running a business—marketing, booking, scheduling, communication, and payment—so its professionals have more time to focus on their craft.

“We’re really aiming to simplify the process,” Lauzon adds.

Each Belle professional (there are aestheticians, chiropractors, trainers, and tailors, to name a few) has a “studio,” or landing page, where you can view their hours, services, and prices (tip included), all of which the professionals determine for themselves. Once you request an appointment, sit back, relax, and let Belle do the rest.

“We’re providing a new-age, sharing-economy structure to the traditional salon and spa industry,” Lauzon notes. “Our concept is to let professionals value their own time, set their own prices, and, then, we tell clients, ‘Your tip is really your review.’”

What’s more: Belle keeps only 15 percent of each transaction—a far more generous compensation structure for professionals, who give up anywhere from 50 to 85 percent of their revenue when working in a traditional brick-and-mortar environment. Lauzon attributes much of Belle’s success to the Southern ecosystem of creative professionals here in Nashville. “This is a very special city, and I’m proud to call this place my home—and Belle’s home,” he says.

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